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SOUTH AFRICAN TOURISM
 


​CHIEF MARKETING OFFICER 
(5 YEAR FIXED TERM CONTRACT) 
Location: Sandton, Johannesburg 
South African Tourism is the official national marketing agency of the South African government, with the goal of promoting tourism in South Africa both locally and globally. Suitably qualified and experienced candidates are hereby invited to apply for the position of Chief Marketing Officer (CMO). 
 
The Chief Marketing Officer serves as key advocate for South Africa as a leisure and business travel destination. Develops the brand, marketing, advertising and communications strategies for operational execution, and develops plans on how to maximise the SA Tourism’s execution of the strategies. This includes monitoring and management of the brand, communications, advertising and marketing plans in the market, focusing on advertising, media, digital and PR at a global level. 
 
MAIN OUTPUTS AND RESPONSIBILITIES: 
Brand and Marketing Strategy Development: 
  • Formulate the comprehensive marketing strategy, review and approve all marketing strategies and campaigns. 
 
Financial Management: 
  • Oversee, manage and report on the execution of all duties implicit and implied in the PFMA and National Treasury regulations as they relate to financial management and administration. 
 
Brand and Marketing content, best practice standards and guideline development: 
  • Develop market PR/digital management/new media approaches using input from Brand Management and Tourism Execution teams. 
 
Brand and Marketing Strategy execution monitoring and performance evaluation: 
  • Manage and evaluate in-country third party suppliers to ensure excellence is delivered across the marketing mix. 
 
Innovations Planning and Management: 
  • Account for the co-creation and collaboration with the heads of business units for the development of margin enhancing/value-add and innovation strategies. 
 
Stakeholder Engagement and Communication and SAT leadership team participation (Collaboration): 
  • Work closely with Strategy, Insights and Analytics functions to create solid marketing strategies and plans to reach different segments. 
 
Business Unit People and Resource Management (Team Leadership): 
  • Oversee all activities and performance of the marketing function and manage business unit performance against set target, KPIs and metrics. 
 
KEY REQUIREMENTS:
  • Postgraduate qualification (NQF Level 8) in Marketing/Advertising/Business Development/Management/ Business Administration/International Relations/Public Relations or equivalent in any other field with relevant experience 
  • An MBA or a relevant Masters qualification (NQF Level 9) will be an added advantage 
  • 10 years’ work experience in Marketing, Advertising, Communications and Media Marketing (press and digital) with experience from travel and tourism industry or similar background 
  • 5 years’ Senior General Management experience 
  • Experience in Public Sector will be added advantage 
  • Experience within an international/multinational marketing organisation 
  • Ability to operate and manage in a matrix organisation with multiple stakeholders 
  • Savvy marketer and a great communicator 
 
 
To The T Recruitment has been appointed to assist with this recruitment process. Applicants are requested to submit a comprehensive CV to sarah@tothetrecruitment.co.za.
 
Enquiries may be directed to Ms Sarah Chetty on 078 640 5556. 
 
CLOSING DATE: 09 FEBRUARY 2026 (NO LATE APPLICATIONS WILL BE ACCEPTED) 
 
NOTE: The candidate will be subject to: Security clearance, verification of qualifications and other assessments as required for Executive Positions. SAT is committed towards increasing the representation of marginalised groups in line with its Employment Equity Plan. Please note that correspondence and communication will only be conducted with short listed candidates and that SAT reserves the right not to appoint if a suitable candidate is not identified. SAT also reserves the right to withdraw or re-advertise the position at any time.













​CHIEF OPERATIONS OFFICER 
(5 YEAR FIXED TERM CONTRACT) 
Location: Sandton, Johannesburg 
An exciting opportunity exists for an individual to be a key Advocate for brand South Africa as a tourist and business events destination in fulfilling the responsibility of driving in-country localisation and execution of the Tourism Execution Brand & Marketing and South African National Convention Bureau (SANCB) created global strategies. 
The Chief Operations Officer will also drive collaboration between the Brand & Marketing; SANCB; and the in-country tourism execution/ operations teams and business units. This role also has oversight of the organisation’s Corporate Services functions and support in order to ensure effective delivery to internal business units. The vacancy is based at South African Tourism’s Home Office in Sandton and reports to the Chief Executive Officer. 
 
KEY OUTPUTS: 
Strategy Development and Execution Planning 
  • Develop strategic objectives – against the five-year strategy - from market intelligence and cascade to regional general managers for localisation in the regions; 
  • Develop and implement transition plans around Marketing Prioritisation and Investment Framework (MPIF); 
  • Ensure the Tourism Execution business unit aligns with other SA Tourism units, e.g. Brand & Marketing, South African National Convention Bureau (SANCB), Tourism Grading Council of South Africa (TGCSA) etc; 
  • Evaluate and monitor divisional performance against Annual Operation Plans (AOPs), budgets and strategies. 
 
Tourism Execution Strategy Localisation and Execution 
  • Ensure cross-functional cooperation from other business units on the delivery of global strategies, in-market intelligence input that will enable the division to localise and execute market-specific operational plans; 
  • Translate the brand corporate identity according to market dynamics and trends; 
  • Understand and leverage regional strategic partnership in the delivery of divisional strategy; 
  • Ensure that division can deliver outputs defined by the MPIF and the 5-year strategic imperatives to promote the brand and attract leisure and business travellers to South Africa. 
 
Tourism Execution Performance Monitoring and Evaluation 
  • Develop a mechanism for identifying best practices and improvements to the workings and deliverables of the unit and between the team and other SA Tourism business units; 
  • Develop proactive agility to respond to market and competitor dynamics; 
  • Manage strategy execution and performance against set targets, KPIs and operational budgets. 
 
Human Capital Management 
  • Lead the development and implementation of the Human Capital Management Strategy; 
  • Oversee the provision of efficient Human Capital Management services for the Organisation; 
  • Provide strategic input and guidance to ensure that all the required Human Capital plans and procedures are aligned to the Organisation’s strategic objectives and priorities; 
  • Ensure the effective implementation of performance management and employee development management; 
  • Oversee the effective management and provision of sound employee relations management. 
 
Information Communication and Technology Management 
  • Oversee the development, review, and implementation of an effective knowledge management strategy and framework; 
  • Oversee the implementation and integration of business ICT applications according to the ICT strategy and the organisation’s Digital and Technology objectives; 
  • Ensure the implementation of Information Technology standards and best practices in all technology solutions; 
  • Oversee the monitoring and evaluation of the SA Tourisms network capacity and performance; 
  • Oversee the implementation and enhancement of ICT security to protect the integrity of data. 
 
Innovations Planning & Management 
  • Co-create and collaborate with the heads of business units (e.g. Insights and Analytics and Brand and Marketing) to ensure the in-country customisation and execution of the margin enhancing/value-add and innovation strategies; 
  • Monitor, measure impact and enhance the innovations executed in the unit’s operations. 
 
Business Unit Resource Management 
  • Develop, manage and monitor the execution of business unit operational plan against set targets and Key Performance Indicators; 
  • Conduct budgetary planning for the business unit; 
  • Ensure sufficient capacity and information is provided to staff within the business unit to achieve set performance objectives; 
  • Manage the performance of employees in accordance with organisational policy. 
 
Stakeholder Engagement and Communication 
  • Establish and maintain relationships with key stakeholders to promote the South African brand through collaboration and partnerships with business units, trade and broader industry players; 
  • Communicate and engage employees on strategic directions and decisions taken for the development of brand and marketing content, standards and best practices. 
 
KEY REQUIREMENTS: 
Qualifications and Experience 
  • Post-graduate (NQF Level 8) degree in Management and/or Marketing; 
  • An MBA or relevant Masters Qualification (NQF Level 9) will be an added advantage;
  • Excellent understanding of marketing and management principles; 
  • 10-15 years’ work experience in Marketing and Advertising in the Tourism field, or similar environment, of which 5 years should be in senior management, including experience in Corporate Services Management. 
 
Knowledge and Understanding of: 
  • Marketing Operations Management; 
  • Government priorities and imperatives; 
  • Legislation and regulations that govern the Public Service e.g. the Public Service Act; 
  • The PFMA and regulations, and other relevant legislation; 
  • Performance monitoring, evaluation and reporting frameworks, systems and processes; 
  • Relevant legislation and regulatory requirements namely Public Finance Management Act (PFMA), Treasury Regulations and Frameworks on performance information and strategic plans; 
  • Corporate governance and knowledge of the King IV principles; 
  • Communications and information management legislative requirements 
  • Human Capital Management principles 
  • ICT governance principles 
 
 
To The T Recruitment has been appointed to assist with this recruitment process. Applicants are requested to submit a comprehensive CV to sarah@tothetrecruitment.co.za.
 
Enquiries may be directed to Ms Sarah Chetty on 078 640 5556. 
 
CLOSING DATE: 09 FEBRUARY 2026 
(NO LATE APPLICATIONS WILL BE ACCEPTED) 
 
NOTE: The candidate will be subject to: Security clearance, verification of qualifications and other assessments as required for Executive Positions. SAT is committed towards increasing the representation of marginalised groups in line with its Employment Equity Plan. Please note that correspondence and communication will only be conducted with short listed candidates and that SAT reserves the right not to appoint if a suitable candidate is not identified. SAT also reserves the right to withdraw or re-advertise the position at any time.