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SOUTH AFRICAN BROADCASTING CORPORATION (SABC)
 


​HEAD: INTEGRATED MARKETING
REPORT LINE: GROUP EXECUTIVE: CORPORATE AFFAIRS & MARKETING
DIVISION: CORPORATE AFFAIRS AND MARKETING
SCALE CODE: 125
POSITION ID: 60020625
CLOSING DATE: 18 DECEMBER 2024
 
The Head: Integrated Marketing is responsible for the overall leadership in and implementation of revenue generation through the provision of efficient and effective brand marketing programs. The Head: Integrated Marketing will drive awareness, acquisition, and retention thorough the launch of multifunctional go-to brand marketing strategies for promotion of the brand/business within the respective markets.
 
KEY ACCOUNTABILITIES
DEVELOPMENT AND IMPLEMENTATION OF STRATEGY
  • Develop and implement the Corporate Affairs & Marketing strategy, in collaboration with Head of Marketing: Channels & Platforms.
  • Develop annual Integrated Marketing strategy for the business unit
  • Lead the effective execution of key elements of the marketing strategy while simultaneously providing guidelines, tools, templates, and role delegation for elements to be executed in the plans.
  • Lead the Trade Marketing and Brand Experience teams in the creation and execution of revenue generating campaigns, events and experiences.
  • Lead the Creative teams in the development of creative concepts, designs, illustrations and content for various media including audio-visual material to support brand and sales teams.
  • Oversees the marketing planning process including defining of target consumers and the development of marketing mix and strategies on consumer brand-interaction to encourage increased purchase
  • Provide strategic direction to marketing team in terms of defining objectives, strategy and development of business models to be implemented within the unit
  • Cascade Corporate Affairs and Marketing strategy to Departments within the marketing unit.
  • Lead the effective execution of key elements of the marketing plan through the refinement of the brand messages, creative designs, leading go-to-market planning and driving cross-functional collaboration within the business unit between Insights, Brand, Digital, Social and CRM.
  • Develop all consumer-facing communication approaches for the brand and serves as the primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.
  • Review and Report on the achievement of business units’ objectives.
BUSINESS OPERATIONAL EFFICIENCY
  • Establish the SABC’s brand building strategies across all channels.
  • Lead research team in the development of specific research plans to include consumer insights consumer segmentation, competitive intelligence and industry trends impacting the SABC brands
  • Developing creative and innovative marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages
  • In collaboration with Sales, manage the forecast and revenue delivery for the SABC’s brands through monitoring performance and availing transparent weekly/monthly/annual reporting
  • Creates strategic messaging for key segments of the SABC
  • Develop, review and implement the social/digital media strategy
  • Position the SABC as a market leader in the development, deployment, and enhancement of brand strategies across website, digital, social media, email campaigns and SEO/SEM
  • Build consumer confidence in the SABC and thereby enhance investor confidence.
  • Conduct benchmarks on best practice and management of information sources
  • Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
  • Oversee Divisional and provincial operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
  • Set guidelines on optimal fund distribution/ allocation in accordance with the organisational budget constraints and strategic/ operational requirements
GOVERNANCE RISK AND COMPLIANCE
  • Ensure information credibility
  • Underpin all communications with credibility and loyalty.
  • Perform root cause analysis as well as synthesize all information thereby producing a positive outcome.
  • Conduct benchmarks on best practice and management of information sources
  • Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
  • Oversee departmental operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
  • Set guidelines on optimal fund distribution/ allocation in accordance with the organisational budget constraints and strategic/ operational requirements
  • Develop and review internal control measures to ensure good governance.
  • Oversee the management of special communication risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations. 
  • Develop, review and implement policies and good governance to address gaps and promote accountability.
  • Monitor compliance in line with OHS Act
  • Review and implement Risk Management Plan in line with organizational Risk Framework
  • Monitor execution of internal risk audits results per checklist to identify and address gaps.
  • Engage in complex and brilliant networking strategies with a diverse population of customers and stakeholders.
STAKEHOLDER MANAGEMENT
  • Build strong relationships with creative, digital, advertising, research and activation agencies
  • Create and maintain communication channels between Corporate marketing and all SABC marketing units
  • Position the SABC as the preferred partner of building positive corporate image in South Africa.
LEADERSHIP AND PEOPLE MANAGEMENT
  • Provide direction on the retention and attraction of staff.
  • Ensure adequate staffing for workload, succession planning and effective leadership.
  • Effective briefing and communication with department staff.
  • Contract and Manage Performance Management System in accordance with organizational policy and procedures within the unit.
  • Manage all information sources and create good relationships with key business decision makers.
  • Career Development Plans (CDP) for all staff members.
  • Contract and Manage Performance Management System in accordance with organizational policy and procedures within the unit.
 FINANCIAL MANAGEMENT
  • Oversee departmental operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
  • Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
  • Set guidelines on optimal fund distribution/ allocation in accordance with the organisational budget constraints and strategic/ operational requirements.
 
QUALIFICATIONS AND EXPERIENCE:
  • Honours Degree in Marketing/Brand/Digital or equivalent qualification (NQF8)
  • Broadcasting/FMCG and Additional languages – South African and/or other African languages will be an advantage.
  • 10 years’ experience in marketing of which 5 years should be on Middle Management Level.
 
KNOWLEDGE:
  • Strategic management
  • Demand generation marketing tactics and strategies
  • Digital marketing tactics inclusive of display advertising, SEM/SEO, social media and email
  • Ability to enable data-driven decisions
  • Working with ROI and metric-driven models
  • Proficiency in CRM systems and databases
  • Budget management
  • PPPFA and PFMA
  • Strategic management
  • Management information systems
  • Management reporting
  • Understanding of applicable legislative frameworks and regulations
 
PLEASE APPLY HERE










​NATIONAL SALES MANAGER: PUBLIC SECTOR
REGIONAL FOCUS AREAS: NATIONAL 
DEPARTMENT: SALES 
SCALE CODE: 130
REPORTS TO: HEAD OF SALES
POSITION ID NO.:    60021245
 
CLOSING DATE: 17 DECEMBER 2024
 
PURPOSE OF THE JOB
To Manage a portfolio of salespeople allocated to media agencies and national clients.
To maximize sales revenue and increase market share growth for SABC Media sales across radio and / or TV (and their respective eco-systems).
To Achieve and exceed sales revenue budgets, across the portfolio and / or segment. 
To deliver integrated solutions across the SABC eco-system – Audio | Digital | Video & Entertainment.  
 
KEY PERFORMANCE AREAS - Duties and Responsibilities:
•    Ensure maximum income is realised from the allocated portfolio of agencies and clients nationally
•    Maintain or increase revenue market share for Radio and/or VE and/or Digital.
•    Ensure all sales deals, commitments and any other contractual agreements with clients / third parties are managed and reported on monthly, quarterly and annually
•    Manage and take full accountability for the performance of the sales portfolio and its resources. 
•    Manage, motivate, and develop the sales and sales support teams who work directly / collaboratively under your leadership.
•    Implement sales strategies both on strategic and tactical levels to ensure the target set are achieved and exceeded. 
•    Manage the Segment Unit operating budget in such a manner as to encourage cost containment.
•    Ensure contribution to target setting, budget preparation and sales plans are timeously implemented and measured at regular intervals. 
•    Develop and monitor operational sales strategies in conjunction with the Head of Sales and with the input of the sales team.
•    Monitor and analyse competitor business to identify and exploit new business opportunities and increase market share   Interpret and utilize research results in order to optimise revenue (e.g. market trends, lost/dropped business by agency/ client, etc.)
•    Create increased revenue opportunities and positive commercial relationships within in agencies and clients direct with the aim to build partnerships for mutual gain.  
•    Drive an integrated sales behaviour with across Sales and sales support to ensure best practice and performance.
•    Grow and maintain excellent relationships with the SABC Platforms and other stakeholders.
•    Provide infield and formal training and succession planning for all direct reports and specified others.
•    Attend Industry related functions and ensure visibility in market weekly.  
•    Maintain a positive image and relationships for SABC Sales in the marketplace.
 
MINIMUM REQUIREMENTS OF THE JOB
•    A relevant degree or diploma (NQF6/7), (Sales/ Communication/ Marketing/Business management/ administration or relevant qualification
•    A minimum of 8 years of sales experience, and, /sales management experience, (media sales preferable) of which 4 should be on Junior management Level
 
SKILLS / KNOWLEDGE / COMPETENCIES
•    Leadership/people management skills
•    Sales knowledge (pipeline management, target setting and team deployment) 
•    Well-known and respected in the advertising industry with established networks and relationships with current and up-coming decision makers and adpsend influencers.
•    Excellent verbal and written communication skills
•    Excellent interpersonal and presentation skills
•    Business acumen and commercially orientated
•    Ability to work independently, perform under pressure and outside of standard working hours when required.
•    Persuasive with excellent selling skills and tenacity
•    Excellent planning and time management skills
•    Computer literacy in Word, Excel and PowerPoint, CRM software etc
•    Thorough understanding and interpretation of industry tools and knowledge of the BRC, Telmar/Arianna, ADEX and other Media Planning tools
•    Energetic and results orientated person who has a desire to succeed.
•    Ability to solve problems and take decisions whilst navigating processes and procedures with speed.
 
PLEASE APPLY HERE