Picture
 
PROUDLY SOUTH AFRICAN
 
​ 
 
SENIOR PUBLIC RELATIONS PRACTITIONER – (Ref NO – SPRP 2023) 
The Proudly South African Campaign invites applications from suitably qualified candidates for the position of a Senior Public Relations Practitioner on a fixed term contract for 3 years. The incumbent will report to the Public Relations Manager. 
REMUNERATION PACKAGE: R45 000.00 per month plus benefits. 
 
MINUMUM REQUIREMENTS: 
• B. Degree in Public Relations or Journalism/Communication. 
• Minimum 5 years of Communication/Public Relations experience. 
• Registration with the relevant PR affiliation bodies. 
• Code 8 – Drivers Licence. 
• Willing to work on weekends & long irregular hours. 
• Media/Journalism experience will be advantageous. 
• Experience in supervising a PR Team will be advantageous. 
 
SKILLS:
• Good networking, relationship building and maintaining PR black book, i.e. Radio producers, presenters, editors, journalists etc. 
• Strong customer focus and dedicated to meeting the expectations. 
• Action oriented, results driven and passion for challenging tasks. 
• Personal integrity by being trustworthy honest and conscientious. 
• Passionate for South Africa and job creation. 
• A team player and willing to go an extra mile. 
 
KEY ROLES AND RESPONSIBILITIES: 
• Provide comprehensive support to the PR Manager on organisational campaigns, internal and external PR activities. 
• Assist with the gathering and collation of relevant stories/information for use in all internal and external publications and press releases including the Proudly South African Members’ Newsletter, press releases, website, and social media posts. 
• Assist with the setting up of press conferences where relevant. 
• Ensuring that all media stakeholders are properly managed and ensuring adherence to protocols set out by Proudly South African for critical stakeholder groups. 
• Responsible for comprehensive reports on media trends per industry sector, to identify best media platforms for maximum Public Relation/visibility output. 
• Responsible for collating news clip stats/reports 
• Evaluate and manage sponsorship proposals as required. 
• Assist with compiling of content for promotional printed materials including brochures and flyers to promote the good image of the organisation. 
• Ensure consistent and frequent release of media and press communication to promote both the positive image and visibility of the organization and frequent communication on all Proudly SA events/activities on the Proudly SA website and social medial platforms. 
• Responsible for clear growth of Proudly SA social media following and presence every quarter of the fiscal year. 
• Provide assistance in the compilation of monthly media reports. 
• Develop, grow and maintain relationships with key members of the media through using various approaches, including the Producers Plan. 
 
MEDIA RELATIONS 
• Ensure that that journalist relationship-building initiatives are driven within the team. 
• Display an excellent knowledge of the South African media landscape (and an interest in the broader African media landscape). 
• Maintain solid media relationships and oversee the effective running of the team’s entire media relations process. 
• Write and pitch (or oversee PR Digital Content Officer’s writing and pitching of) excellent quality, relevant story angles to targeted media, displaying creativity and an understanding of newsworthiness. 
• Establish and maintain good media relationships that the Campaign leverage on for publicity purposes. 
 
DIGITAL
• Formulate strategies and plans to improve the aesthetics of the Proudly SA social media platforms; 
• Manages the PR Digital Officer’s work output; contributes to the content plans by sharing input and approving content prior to PR Manager’s final approval. 
• Responsible for ensuring the PR Digital Content Officer fulfils her content duties. 
• Responsible for community management together with the PR Digital Content Officer. 
• Newsletter: In charge of creating a newsletter that appeals visually and carries thought-provoking content to further illustrate the Proudly SA brand/campaign. 
 
EVENTS
• Media networking events are attended with the PR Manager whenever required. 
• Attend and cover the marketing department events – align all events with APP requirement of 48 media engagements a year. 
• Attend and cover CEO and other internal stakeholders events as and when required. 
• Strategically formulate media partnerships that respond to the direction of the campaign as influenced by the respective masterplans. 
• Execute assigned media partnerships to ensure that the campaign is reaching the right target market and an education drive is implemented at all times. 
 
REPORTING
• Responsibility for managing PR Digital Content Officer on weekly, monthly and quarterly reporting for both traditional and social. 
• Ensure PR Manager approves reports. 
• Track media coverage and collate regular internal reports in a timely manner in accordance with the targets. 
• Assists media monitoring and draws up monthly and quarterly reports relating to media coverage, publicity, AVEs and PR/Editorial values. 
 
APP REQUIREMENTS: 
• Ensure all APP requirements are implemented in accordance with the scope and deadlines.




Interested applicants that meet the minimum requirements should forward a detailed CV indicating the position and reference number in their subject line. CVs may be sent via email to cvs@proudlysa.co.za.
 
CLOSING DATE: 1 September 2023. 
 
If you have not been contacted 2 weeks after the closing date of this advertisement, please consider your application as unsuccessful. Correspondence will only be limited to short-listed candidates. Proudly SA reserves the rights not to fill this position.