PROUDLY SOUTH AFRICAN - PUBLIC RELATIONS DIGITAL CONTENT OFFICER

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MINUMUM REQUIREMENTS:
• Matric and proficient in English.
• Bachelor's degree or diploma in either Public Relations, Digital Marketing, Communications or Brand Management.
• 1 – 3 years’ experience in a similar role and must have handled a minimum of five accounts within a Public Relations, Digital Marketing or Communications agency.
• Knowledgeable on media production, communication, dissemination techniques and methods via written, oral, and visual media.
• Knowledgeable on Google Analytics, Google AdWords, and other relevant sites.
 
SKILLS:
• Customer and personal service.
• Critical thinking, creative and methodical.
• Time and project management.
• Writing, presentation, and copywriting skills
 
KEY ROLES AND RESPONSIBILITIES:
PUBLIC RELATIONS
• Assist in developing strategies to boost visibility for Proudly South African and its member companies.
• Conduct market research on local and global media trends.
• Consult with management on ways to identify trends or key group interests/concerns.
• To promote Proudly South African by writing interesting and effective press releases and preparing information for media kits and media communications.
• Effective PR strategies to promote the Buy Local mandate of Proudly South African.
• Update and maintain content posted on the Web together with the PR Manager and Assistant PR Manager.
• Develop content together with the Assistant PR Manager for the monthly newsletter.
• Track usage of the Proudly South African logo from external stakeholders.
 
MEDIA RELATIONS
• Direct enquiries to the PR Manager from the public, the media, and related organisations.
• Establish and maintain cooperative relationships with media representatives/journalists and update media lists.
• Lobby coverage for key activities of Proudly South African.
• Keep abreast of the media landscape and develop strategies to drive publicity for the campaign.

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DIGITAL MARKETING
• Develop engaging content and content execution plans for the Proudly South African website and social media platforms.
• Use social media tools to promote Proudly South African initiatives.
• Create initiatives, strategies and tactics to encourage traffic on the website and social media pages.
• Community Management for all Proudly South African social media pages.
• Create and manage link building strategies, content marketing strategies, and social media presence.
• Work closely with branding department to develop engaging visual assets for social media.
• Monitor and analyse content success and conduct market research and trends (digital marketing – social media trends).
• Provide creative support to Proudly South African member companies on the website, social media platforms.
• Develop, innovate and present new marketing platforms and strategies.
• Identify social media opportunities and tactics that encourage traffic on brand owned pages.
• Transform existing pages to be target audience specific and authentic by using content pillars and creative content curation strategies.
• Analyse digital data to draw key recommendations around website optimization.
• Conduct social media audits to ensure that best practices are utilised.
 
REPORTING
• Compile reports for PR Manager and Assistant PR Manager on PR activities and social media.
• Monitor and report on social, economic, and political trends that might affect the campaign.
• Monitor and analyse media coverage (PR/social media)
• Reporting (daily, weekly, monthly, quarterly)
 
 
Interested applicants should forward a detailed CV indicating the position and reference number in their subject line. CVs may be sent via email to cvs@proudlysa.co.za.
 
CLOSING DATE: 24 FEBRUARY 2023.
 
If you have not been contacted 2 weeks after the closing date of this advertisement, please consider your application as unsuccessful. Correspondence will only be limited to short-listed candidates.
 
Proudly SA reserves the rights not to fill this position.