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PERFORMING ARTS CENTRE OF THE FREE STATE (PACOFS)
 
VACANCY
 
Suitably qualified candidates are invited to apply for the following vacant post:-
 
POSITION: SENIOR MANAGER MARKETING
All-inclusive remuneration: R751 226 – R1 089 540 per annum
 
 
MIINIMUM REQUIREMENTS
 Degree in Marketing, Sales or Communications or any equivalent and appropriate, related tertiary qualification;
 At least 5 years’ experience in marketing in a commercial or theatre audience development environment;
 Fundraising experience;
 At least 3 years’ management experience;
 Valid driver’s licence.
 
JOB SPECIFICATIONS
 Develop and implement marketing and PR campaigns that drive ticket sales and space rentals;
 Invest in formative research, develop and implement a plan including the generation of content marketing, paid media, e-communications, digital marketing, social and third party promotions 
 Generate regular sales reports against marketing plans to demonstrate return on investment against activities, key findings, learnings and recommendations
 Establish and maintain successful relationships with media agencies, ensure best value for money and report on effectiveness of the media to help guide on future campaigns;
 Develop and implement marketing and PR campaigns that drive ticket sales and space rentals;
 Invest in formative research, develop and implement a plan including the generation of content marketing, paid media, e-communications, digital marketing, social and third party promotions;
 Lead the marketing and promotion of PACOFS using traditional and social media in order to inspire and engage the identified key target audiences in accordance with the audience development and engagement strategy;
 Ensure development of marketing campaigns to target new user groups to maximize appeal and revenue;
 Develop partnerships and links with local industry and communities, educational institutions, relevant bodies and the public to encourage engagement in artistic activities;
 Maximise the reach of PACOFS’ offerings locally, regionally and nationally;
 Ensure PACOFS’ brand is represented and communicated appropriately in all areas of activity;
 Develop, implement and review the theatre's overall business plan;
 Plan and book a theatre programme by applying knowledge of audiences, ensuring the artistic directorate balances between different types of productions and being aware of which productions have been well received elsewhere.
 
Please note: The above-mentioned salary range is all-inclusive and is only negotiable if the incumbent’s current earnings is above the entry level.
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It is the responsibility of candidates with foreign qualifications to have them verified by the South African Qualifications Authority (SAQA) ● PACOFS reserves the right not to make an appointment ● Failure to submit all the requested documents may result in the application not being considered ● PACOFS subscribes to the principles of Employment Equity ●If you have not been contacted within one month after the closing date, please regard your application as unsuccessful.
 
Applications consisting of a cover letter, comprehensive CV, certified copies of qualifications, including certified copy of matric/Grade 12 certificate, and certified copy of ID should be posted or emailed to the
following address:
Human Resource Department
Performing Arts Centre of the Free State
P.O. Box 1293
Bloemfontein
9301
 
Email: applications@pacofs.co.za
Enquiries: Karabelo Morake
Tel. No.: 051 447 7771 ext. 2225
 
Closing date: 25 October 2019