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NATIONAL EMPOWERMENT FUND (NEF)
 


​SOCIAL MEDIA OFFICER
Listing reference: nef_000073
Listing status: Online
Apply by: 29 July 2024
Position summary
Industry: Financial Services
Job category: Media, Advertising, PR, Publishing and Marketing
Location: Sandton
Contract: Permanent
Remuneration: Market Related
EE position: Yes
 
Introduction
The successful implementation of the Brand Communications Strategy of the NEF requires the services of a qualified, seasoned and competent Social Media Officer to help craft and implement a vibrant, active and dynamic Social Media Policy and Plan to optimise the visibility and reputation of the NEF.



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Job description
  • Develop, implement and manage social media strategies as well as enhancing online presence. 
  • Manage the NEF’s social media accounts and content. 
  • Think creatively and independently to proactively develop, produce and design new creative concepts for adverts, digital banners, publications, brochures, intranet, website and other products across the NEF ‘s branding spectrum. 
  • Collaborate with different teams and colleagues to produce daily and compelling digital banners and related content.
  • Manage customer queries and feedback on social media platforms and liaise with different departments and teams about them to ensure positive customer experience. 
  • Ensuring social media guidelines are adhered to across all channels. 
  • Keep abreast of emerging technologies in new media, particularly design applications such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver, Flash etc. 
  • Develop interactive designs and audio-visual productions as well as screensavers. 
  • Demonstrate proficiency in editing written, visual and audio content for digital platforms. 
  • Provide detailed weekly and monthly reports and feedback on social media activities. 
  • Regularly plan, create and share engaging content on social media platforms that encourages meaningful customer connections, increase brand awareness and consistency. 
  • Implement an effective social media loading, advertising and promotional campaign to maximise reach. 
  • Engage with community and post regular updates on promotions, events, recognitions, articles etc. 
  • Monitor SEO, client’s engagements and recommend content optimisation. 
  • Develop editorial calendars and schedules for monthly publication of content and campaigns. 
  • Gather and analyse the appropriate social media statistics / metrics, insights and best practices to
    measure the success of campaigns for improvement of future campaigns and engagements.
  • Regular review of the social media functionalities, trends and latest technological developments to ensure that NEF social media capabilities remain in line with best practices. 
  • Proactively identify potential reputational brand crisis originating from social media conversations and escalate to relevant internal stakeholders for interventions. 
  • Monitor the NEF online brand reputation to be able to quickly solve any issues that affect the image of the organisation.
 
Minimum requirements
Qualification
  • Qualification in Public Relations, Marketing, Communications or Media Studies.
 
Experience / Skills Required
  • Minimum of 3 years’ experience in a corporate Social and/or Digital media management or similar role. 
  • Solid knowledge of digital marketing, copywriting and digital conversations. 
  • Experience in digital reputational management practices. 
  • Exceptional written and verbal communication skills. 
  • Analytical and critical aptitude. 
  • Good aesthetic judgement. 
  • Ability to convey complex messages clearly through written and verbal means. 
  • Ability to influence and educate as well as direct others and various audiences on a wide spectrum of issues, in particular transformation discourse. 
  • Flexibility and willingness to work as part of a team and maintaining good working relationships with staff at all levels. 
  • Solid knowledge of social media and marketing platforms including LinkedIn, X, Facebook, Instagram, YouTube and Podcasts. 
  • Excellent verbal and written communications skills as well as developing innovative solutions. 
  • Experience in using analytics and monitoring tools to measure engagements and for reporting. 
  • Strong and mature communicator with an ability to exercise discretion in dealing with confidential or sensitive matters. 
  • Excellent time management skills with ability to work effectively in a customer-driven and collaborative environment. 
  • Good knowledge of visual communication and managing online communication platforms. 
  • Solid understanding of social media marketing and communications techniques. 
  • Strong computer skills using Microsoft Office and Adobe Suites. 
  • Experience in identifying and creating campaigns and/or engagements for target audience.
 
Personal Attributes/Behaviours/Attitudes
  • Patient and adaptable
  • Creative mindset and an aesthetic sensibility 
  • Analytical, attention to detail and research competence 
  • Conflict resolution and risk awareness 
  • Time and self-management 
  • Building strategic relationships 
  • Teamwork 
  • Customer care and empathy 
  • Engaging diversity and social responsibility 
  • Influencing and impactful 
  • Building the brand and strategic planner 
  • Commercial and financial acumen 
  • Above average understanding of media functioning 
  • Process and technological competence; digital acumen
 
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