BRAND SOUTH AFRICA

 

 

 

GENERAL MANAGER: MARKETING

Department: Marketing and Communications

Reporting to: Chief Marketing Officer

Salary: R1 169 499.00 – R1 461 875.00 TCTC

Paterson Level: D4

 

Job Purpose:

To lead the development and implementation of integrated marketing strategies and core brand assets, locally and internationally, that strengthen brand equity, grow brand presence, and support organisational objectives through effective communication, stakeholder engagement, and market insights. The role requires the development and implementation of integrated marketing and brand strategies that promote South Africa’s reputation, competitiveness, and attractiveness for investment, tourism, talent, and national pride. The role ensures that marketing programmes strengthen South Africa’s global nation brand positioning.

 

Minimum Qualification Requirements & Experience:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  • A postgraduate qualification (MBA or Master’s in Marketing) advantageous.
  • Brand custodianship and stewardship experience.
  • 10–15 years’ experience in marketing, brand management, or strategic communications. At least 5 years in senior leadership roles.
  • Experience in nation branding, destination marketing or international marketing is highly advantageous.
  • Cross functional team leadership.
  • Agency leadership.
  • Stakeholder management and alignment.

 

Key Performance Areas:

  1. Marketing Strategy and Leadership.
  2. • Develop and implement the organisation’s marketing and brand strategy aligned with corporate goals.
  3. • Provide strategic leadership to the marketing department and guide long-term brand positioning.
  4. • Identify new market opportunities and growth areas.
  5. • Translate business strategy into actionable marketing plans.
  6. Brand Management and Brand Positioning.
  7. • Oversee brand positioning, brand identity including the architecture and brand creative assets.
  8. • Ensure consistent brand messaging across all channels and stakeholders.
  9. • Monitor and enhance brand equity through campaigns and initiatives.
  10. Integrated Marketing Campaigns.
  11. • Data driven campaigns.
  12. • Lead the planning and execution of local and international marketing campaigns.
  13. • Drive Brand South Africa’s flagship programmes.
  14. • Ensure campaigns promote South Africa’s competitiveness in sectors such as tourism, trade, and investment.
  15. • Evaluate the effectiveness of campaigns and marketing investments.
  16. • Translate insights into data-driven marketing decisions.
  17. Stakeholder and Partnership Management.
  18. • Build partnerships with media, brand marketing agencies, and international platforms.
  19. • Align marketing messaging across government and private sector initiatives.
  20. • Internal collaboration and alignment – cross functional teams.
  21. Team Leadership & Coaching.
  22. • Lead, mentor, and develop the marketing team.
  23. • Foster a high-performance culture and ensure alignment with organisational values.
  24. • Performance of direct report.
  25. Budget and Performance Management.
  26. • Develop and manage the marketing budget and ensure return on investment Track performance using KPIs and marketing analytics.
  27. Reporting and Compliance.
  28. • Report on marketing impact to executive leadership and board structures.
  29. • Comply with National Treasury/PFMA/King vi good governance.

 

Required Technical Skills, Competencies and Attributes:

  • Strategic thinking and brand positioning.
  • Marketing Strategy and Leadership.
  • Brand Management.
  • Visionary integrated marketing leadership.
  • Marketing & Comms expertise.
  • International and local media working knowledge.
  • Partnership and stakeholder management guidance.
  • Analytical ability.
  • Data-driven marketing and research insight.
  • Stakeholder and partnership management.
  • Strong communication and presentation skills.
  • Brand Strategy and Brand Management – craft brand strategy and lead long-term brand strategy aligned to organisational/government priorities.
  • Strategic marketing planning – Guide cross functional teams, agencies and partners toward a shared national narrative.
  • Digital Marketing and marketing technology.
  • Integrated marketing communications campaigns development – designs multi-channel campaigns and guides the cross functional team’s execution.
  • Marketing analytics and Performance measurement- monitor international and local perceptions and leads initiatives to strengthen credibility, competitiveness, trust and pride.
  • Shapes a compelling story for promotion of investment, tourism, exports, talent attraction and cultural influence and citizen pride.
  • Guides media choices locally and internationally.
  • Budgeting and financial management.
  • Reputation and core communication management.
  • Guides stakeholder and partnership marketing.
  • Influencer and brand ambassador programme oversight.
  • Market intelligence and insights into action.
  • Budget management and building case for ROI.
  • Strategic leadership.
  • People leadership and talent development.
  • Decision making and problem solving.
  • Project and programme management.
  • Financial and resource management.
  • Communication and Executive reporting.
  • Governance and compliance.
  • Strategic Thinking
  • Integrity and ethical leadership
  • Emotional Intelligence
  • Accountability and ownership
  • Decision making
  • Collaboration and Inclusivity
  • Professionalisms and credibility

 

 

 

 

 

Brand South Africa is committed to ensuring and maintaining workplace diversity and the attainment of employment equity, having due regard to qualifications and appropriate experience. Brand South Africa encourages applications from Indian Females, Coloured Males and Females, White Males and Females as well as people with disabilities.

 

Please note that certified copies of qualifications will be requested from the shortlisted candidates ONLY.

The processing of your personal information by Brand South Africa will be done in accordance with the POPI Act 4 of 2013. Correspondence will only be limited to shortlisted candidates. Brand South Africa reserves the right not to make an appointment.

 

To apply for this position, submit qualifications and a comprehensive CV to: afrizan@recruitment.co.za                                                                                                           

The closing date for applications is 24 April 2026 

       

For enquiries please contact: Donna Silver on 011 884 8010     

                                                                           

*Should you not hear from us within three months from the closing date please consider your application unsuccessful