SOUTH AFRICAN TOURISM

BUSINESS DEVELOPMENT CO-ORDINATOR 

An exciting opportunity exists at our Head Office in Sandton to join our National Convention Bureau (NCB) as Business Development Co-ordinator reporting to the Head: Business Development & Support. We invite applications from individuals who possess the required skills and experience. 

Job Duties & Responsibilities: 

Research and Business Development 

▪ Source, research, qualify and prioritise new business leads using available research tools such as: Telephone research, database research and analysis, e.g., International Congress and Convention Association (ICCA), (UIA), Internet and other media, as well as face-to-face interviews 

▪ Establish and maintain formal relationships with Provincial and City Convention Bureau 

▪ Conduct project research into key industry sectors with a view to generating sales leads and identifying potential local hosts for regional and international conventions. 

▪ Prepare and maintain account, contact, and event profiles on the Client Relations Management (CRM) database system. Set key follow-up dates using tasks. 

▪ Prepare event bid briefs for handover to convention bureaus and provincial tourism organisations. 

▪ Provide input into the development and execution of business development strategies and plans. 

▪ Maintain and update business development data on CRM system. 

▪ Co-ordinate arrangements for business development events and presentations, e.g., local host and association events. 

▪ Liaise with SA Tourism’s international offices where necessary to research, qualify, and prioritise leads. 

▪ Meet business development goals as outlined in the business development plan. 

▪ Respond to any sales data-related queries, either internal or external. 

▪ Assist with appointment scheduling for trade shows and events. 

▪ Provide lead development support for the hosted buyer recruitment programme for Meetings Africa. 

▪ Provide lead development for Association buyer recruitment for Meetings Africa Association Day. 

▪ Provide support for other MICE-related activities as directed by Sales Plan. 

Coordinate Capacity Building 

▪ Assist provincial & local Convention Bureau with capacity building to bid and sourcing leads. 

▪ Assist provincial and local Convention Bureaus with building capacity to source data for ICCA reporting purposes 

▪ Strengthen local Convention Bureau’s to assist with generation of new business and to increase conversions. 

Reporting

▪ Assist with compiling reports for the unit. 

▪ Provide updated statistical analysis on the SANCB pipeline for secured business.

▪ Update reports regularly and compile the list of secured business with estimated economic impact. 

▪ Reports on the lead development and status of the leads. 

▪ Report regularly on key business development activities and events, providing details of outputs. 

Minimum Requirements: 

▪ National Diploma in Sales & Marketing/ Research or equivalent. 

▪ At least 2 years’ sales and/or business development experience within the MICE tourism and/or hospitality industry. 

▪ Knowledge and expertise within the MICE (Meetings, Incentives, Conferences and Exhibitions) industry and understanding of the SANCB mandate will be an added advantage. 

Skills and Competency Requirements: 

▪ Research and analytical skills. 

▪ Sales ability. 

▪ Ability to plan, prioritise, and time manage activities. 

▪ Superior verbal and written communication skills. Fluency in English, additional languages an advantage. 

▪ Computer literacy in all Microsoft applications, including Word, Excel, PowerPoint, and CRM database experience. 

Visit us @ www.southafrica.net

Please send your detailed CV to : ncb@southafrica.net

Closing date : 10 July 2026 

No late applications will be accepted. 

Should you not have heard from us within two weeks of the closing date, please consider your application unsuccessful.