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​WESTERN CAPE INVESTMENT AND TRADE PROMOTION AGENCY (WESGRO)
 
SENIOR CONTENT MANAGER
All-inclusive remuneration market-related (cost to company).
This is a permanent position subject to the successful candidate signing a performance agreement.
A six-month probation period applies
Reference Number: SCN/22
 
Wesgro is the Official Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape. Our role is to position and market Cape Town and the Western Cape as a world-class tourism destination, an investment destination of choice for global and local investors, a sought-after source market for goods and services, and a filmmaker’s hub on the continent. Wesgro is an agency filled with people passionate about this place we live in, passionate about driving its success, and passionate about being innovative and forward-thinking.
 
Wesgro is an equal opportunity, affirmative action employer. This Cape Town-based vacancy is on offer to dynamic individuals with the skills and competencies required to perform in this exciting environment.
 
Purpose of the job:
We are looking for an individual to join our dynamic Marketing and Communications team, who will champion a creative perspective and bring fresh thinking to build onto our already established Wesgro brand. You will own parts of the content strategy, need to be comfortable working with a broad range of stakeholders, and adept at project management.
The successful candidate must be able to align with our consistent brand identity, create a connection to a local and global audience, and build our local and global presence through inspiring, human-centric, and globally consistent content.
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Requirements:
A natural storyteller, you'll enjoy getting to the heart of what's important and driving content that brings this message to life in a creative and easy to understand way. You will guide and direct the content processes on all platforms (online, LinkedIn, Twitter, Facebook, Instagram, TikTok) in support of brand activities, data-led campaigns, as well as standalone projects.
 
Key Competencies:
  • An experienced channel marketer: adept at managing and creating content for a B2B and B2C audience across channels including: website, mailers, LinkedIn, Twitter, Facebook, Instagram and TikTok
  • Experienced in implementing paid advertising on social media platforms to maximise exposure on particular subjects and generate leads
  • Passion for content marketing and storytelling
  • Solid organisational and time management skills
  • Attention to detail with a strong ability to keep content messaging aligned
  • Excellent project management skills, in addition to a keen sense of initiative, flexibility, and resourcefulness
  • Strong creative and communications skills
  • Tech savvy and willing to use tools and technology to manage workflow and execution of content delivery
  • Be analytically curious and embrace using reporting tools
  • Be able to develop relationships and work with a wide array of internal and external partners in content development, production and measurement, video distribution, and social media
  • Be a collaborative team member and a provocative contributor
 
Duties:
  • Content production across a variety of mediums, including, but not limited to long form editorial, online and offline, video, podcasts and social media (website, mailers, LinkedIn, Facebook, Twitter, Instagram, TikTok)
  • Create monthly and yearly content plans
  • Co-create and continuously refine the content strategy for Wesgro to increase brand awareness and our share of voice globally
  • Develop compelling content that emotionally connects with our audiences, encouraging them to ‘act’ (invest, export, visit, etc) by integrating brand and data-led campaigns as a key part of our content strategy
  • Develop and distribute timely, relevant content for our local and global audiences
  • Create audience-specific content journeys, narratives, and corresponding assets, by bringing the relevant teams together in advance and leading them throughout the content process
  • Inspire, motivate, and challenge the thinking of our internal teams when it comes to creating compelling relevant content
  • Generate and share creative ideas to increase user engagement and spark lead generation
  • Work closely with the Head of Brand, PR and Social Media Officer, Designer’s, and our Digital Co-Ordinator to drive clear messaging that’s on brand and supports creative direction
  • Work with the Head of Brand to assist in managing external agencies
  • Use internal platforms and tools to regularly update and deploy content, through your own initiative and the help of the team
  • Work closely with the digital team to monitor the performance of social media through online tools such as campaign dashboards and Google Analytics
  • Bring together market trends, competitor analysis, relevant world events, our internal thought leaders points-of-view and your understanding of our audience, to uncover stories our competitors haven’t thought of yet
  • Unearth authentic stories across the Agency’s mandates to connect meaningfully with our audience
  • Bring this knowledge together, to advise on and create engaging and captivating content, that can speak to our global audience both as a global brand and in support of member firm activity
  • Contribute to a ‘helpful’ culture where we work collaboratively as a Content Team, sharing learnings, updates and ongoing suggestions on what can be leveraged or is in need of support
  • Monthly social media reporting that indicates growth, trends and other insights that can guide us in our content decisions
 
 
The successful candidate will report to the Head of Brand.
 
Should you wish to apply for this role kindly send your detailed CV to: vacancies@wesgro.co.za and quote the reference number in the subject line
 
CLOSING DATE: 09 November 2022

Direct all inquiries to Fahtima Darries: Human Resources, on 021 487 8600.