SOUTH AFRICAN TOURISM - CHIEF MARKETING OFFICER

 
Brand and Marketing content, best practice standards and guideline development
• Develop market PR/digital management/new media approaches using input from Brand Management and Tourism Execution teams.
• Evaluate digital marketing performance and lead the Marketing team in creating excellent web and social media presence that enables brand awareness.
• Create inspiring designs, content and campaigns that will build the brand, eventually driving arrivals
• Understand and leverage consumer needs and drivers for input into markets.
• Develop briefing strategies, content, best practice standards and guidelines for global advertising and marketing campaigns including radio, outdoor and print specific initiatives.
• Ensure clarity of linkage to brand narrative (as per creative platform) according to market requirements and brand positioning.
• Translate brand Corporate Identity (CI) according to market dynamics and trends.
• Design the brand CI strategy – iconography/colour/symbols for implementation across the markets.
• Manage the agency contract and drive co-creation of all channel, communications, marketing, brand and advertising strategies and content.
• Manage and evaluate third party suppliers to ensure excellence is delivered across the marketing mix within the markets.
• Develop proactive agility to respond to market and competitor dynamics.
• Ensure that the Brand Team is able to develop marketing and brand content that meets the SA Tourism and industry best practice standards.
• Approve the SA brand look and feel for use across the markets.
 
Brand and Marketing Strategy execution monitoring and performance evaluation
• Manage and evaluate in-country third party suppliers to ensure excellence is delivered across the marketing mix.
• Understand and leverage consumer and execution team passion point, needs and performance drivers across the various markets.
• Manage and monitor the strategy and content development budget against set targets (media, production, fees etc.).
• Conduct post campaign reviews of all marketing and advertising programs and initiatives to identify lessons learnt and facilitate alignment and continuous improvement of these programmes/initiatives, according to in-country market needs.
 
Innovations Planning and Management
• Account for the co-creation and collaboration with the heads of business units for the development of margin enhancing/value-add and innovation strategies
• Drive global SA Tourism brand consistency and relevance.
• Ensure that relevant innovations are rolled out across multiple markets catering to the specific market needs.
 
Stakeholder Engagement and Communication and SAT leadership team participation
• Work closely with Strategy, Insights and Analytics function to create solid Marketing strategies and plans to reach different segments.
• Engage with CEO, employees, and SA Tourism stakeholder environment regarding all impacting industry and organisational changes and developments.
• Establish and maintain relationships with key stakeholders to promote the South African brand through collaboration and partnerships with business heads, trade and broader industry/sector players, and the world.
• Develop and execute innovative stakeholder communication strategies to ensure stakeholder information about the work that SA Tourism is doing.
• Position SA Tourism as a thought leader in the industry and ensure that market influencers are aware of and support the brand.
• Communicate and engage employees on strategic directions and decisions taken for by the business.
• Interface with business units to understand strategic and functional business needs and monitor and measure the services provided by the Brand and Marketing business unit team members.
• Operate within delegated authorisations.
• Adhere to the values of the SA Tourism at all times.
• Prepare monthly reports and make presentations as required.
• Participate in management meetings, committees and relevant governance structures.
• Support the implementation of all management decisions.
 
Business Unit People and Resource Management (Team Leadership)
• Oversee all activities and performance of the Marketing function and manage business unit performance against set target, KPIS and metrics
• Monitor and approve all strategies applied by the Marketing sub-functions
• Evaluate Business unit performance against targets.
• Develop, manage and monitor the execution of business unit operational plan against set targets and KPIs.
• Conduct budgetary planning for the business unit and account for spend on research and innovation initiatives.
• Ensure sufficient capacity and information is provided to staff within the business unit to achieve set performance objectives.
• Manage the performance of employees in accordance with organisational policy.
• Motivate team members and create a culture of high performance.
• Manage employee related matters within the business unit.
 

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QUALIFICATIONS AND EXPERIENCE
• A bachelor’s degree in Marketing/Advertising/Business Development/Management/Business Administration/International Relations/Public Relations or a bachelor’s degree in any other field with relevant experience
• A post graduate qualification in Marketing/Advertising/Business Development/ Management and/or relevant field will be an added advantage
• Professional accreditation in marketing will be an added advantage
• 10 years’ work experience in Marketing, Advertising, Communications and Media (press and digital) with experience in Destination Marketing industry or similar background.
• 5 years’ experience in Senior General Management experience.
• Experience in international/multinational marketing organisation
• Ability to operate and manage in a Matrix organisation with multiple stakeholders
• Savvy marketer and a great communicator
• Relationship/Stakeholder management and networking
 
KNOWLEDGE AND SKILLS
Knowledge and understanding of:
• Marketing and Advertising principles and strategies
• Government priorities and imperatives (National Development Plan)
• Performance monitoring, evaluation and reporting frameworks, systems and processes
• Corporate Governance Regimes such as King (IV) & PFMA
• Communications and information management legislative requirements.
• Thorough knowledge of marketing principles, brand, product and service management
• Deep understanding of changing market dynamics
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of market research, data analysis methods and application.
 
 
Visit us @ www.southafrica.net
 
Detailed CV to be sent to : juanita.edkins@signium.co.za
 
Closing date : 14 April 2019
 
Should you have not heard from us within two weeks after the closing date, kindly consider your application unsuccessful.
 
No late applications will be accepted.