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EASTERN CAPE PARKS AND TOURISM AGENCY (ECPTA)
 
The Eastern Cape Parks and Tourism Agency (ECPTA) was established in terms of the ECPTA Act (Act no.2 of 2010) and is a Schedule 3c Provincial Public Entity, with a vision to be: “A province where Biodiversity Conservation and Tourism Management underpin sustainable development,” aligned with the mission: “to be the premier entity for managing biodiversity and tourism”.
 
CHIEF MARKETING OFFICER – CMO (EXECUTIVE DIRECTOR: MARKETING & COMMUNICATIONS) 
Centre: Head Office (East London)
Salary:  Level E1 (Salary negotiable commensurate with experience)
(5 year contract position – cost to company package)
 

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Purpose
Reporting to the CEO, the CMO shall be responsible to provide strategic leadership and management in relation to the marketing, promotion and development of the Eastern Cape Province as a tourism destination in accordance with Section 13 of the ECPTA Act No. 2 of 2010 as well as the marketing of the ECPTA and its nature reserves. It will also be responsible for Corporate Communications and Media.
 
Requirements
  • A Master’s degree in Marketing / Business Management / Communication or relevant equivalent qualification.
  • 5 years relevant senior management experience in marketing, tourism promotion and communications.
  • Relevant experience in strategic planning and management of projects.
 

 
Competencies and Skills Required:
  • Strategic Capability and Leadership
  • Programme and Project Management
  • Change Management
  • People Management and Empowerment
  • Financial Management
  • Negotiation Skills
  • Business Acumen
  • Analytical Thinking
  • Outstanding Communication and Interpersonal skills incl. media liaison
  • Ability to effectively contribute in the executive management of an institution
  • Ability to be logical, diplomatic but firm
  • Ability to understand changing market dynamics
 
Key Performance Areas
  • Destination Marketing Planning and Research -Lead the strategic direction of the Tourism Marketing in the Province through effective destination marketing planning and outcomes directed research
  • Tourism Investment Facilitation – Promote, facilitate and support investment in tourism in the Province either directly or through tourism trade bodies, associations and partnerships
  • Tourism Promotion and Marketing – Ensure appropriate and effective promotion and marketing of the Eastern Cape as an attractive and diverse tourist destination and experience.
  • Responsible for information and research – Conduct research about tourism statistics, tourism information, market trends, visitor profiles and visitor demographics.
  • ECPTA Institutional Branding and Marketing – Safe guard and protect the value of the ECPTA brand through effective brand development and promotion. Oversee social media programme for the EPCTA brand
  • ECPTA Reserves Promotion, Marketing and Reservations– Manage the marketing, promotion and reservations of the ECPTA protected areas and reserves as a tourism destination. Lead, promote and manage the eco-tourism experience in the ECPTA Reserves.
  • Marketing of Biodiversity events /hunting initiatives.
  • Manage the Corporate Communications (Internal and External) of the ECPTA including media liaison.
  • Oversee an active publicity programme of the ECPTA.
 


NB: In line with the Employment Equity Policy of the Eastern Cape Parks & Tourism Agency, preference will be given to suitable candidates from the designated groups. Shortlisted candidates will be subjected to vetting and a competency assessment where applicable.
 
Closing Date:  10 February 2019
 
Please forward your application to:
  • All applications/enquiries can be e-mailed to: recruitment@ecpta.co.za or faxed to 0865454851
  • Please specify the position you are applying for.
  • Applications must be accompanied by a comprehensive CV. Applications received after the closing date and/or those submitted to an address not listed above will not be considered. If you do not receive a response within 60 days, please consider your application as unsuccessful.
 
The ECPTA reserves the right not to fill any advertised position.