SOUTH AFRICAN TOURISM Do you have a passion for tourism? Show your love for South Africa and consider one of the many exciting opportunities that exists across our departments. Here’s your chance to join a dynamic organisation committed to developing a better South Africa.
HOSTED BUYER PROGRAMME OFFICER An exciting opportunity exists for a Hosted Buyer Programme Officer to join our South Africa National Convention Bureau (SANCB) business unit at our Head Office in Sandton. This position reports to the Trade Platforms Manager. If you possess the required skills, experience and are an energetic team player interested in joining a dynamic organisation committed to developing a better South Africa, we invite you to apply. KEY PERFORMANCE AREAS Project Support Provide project support to Exhibition and Strategic Events team in all sales activities and programs; Coordinate business events marketing and hosted buyer projects with an integrated approach; Manage Hosted Buyer Programme for each Trade Shows Manage Hosted Buyer Contracts with Hosted Delegates Manage the service contract and associated deliverables with the Online Diary & Matchmaking System service provider. Provide project status reports on hosted delegates. Coordinate NCB / Agency status meetings Coordinate status meetings with agencies, venues, City or Provincial Convention Bureaus as required to liaise regarding hosted buyer programmes for Meetings Africa and Africa’s Travel INDABA Hosted Buyer Pre and Post tours Assist with the coordination and development of pre and post tours for the International and Regional African hosted buyers for Africa’s Travel INDABA and Meetings Africa Oversee quality control of itineraries and activities Hosted Buyer Travel Arrangements Assist with the management of travel and accommodation arrangements of the hosted buyers within budget. International Trade Platforms Develop marketing tools and manage registration platforms for delegates to participate in the hosted buyer programmes for Africa’s Travel INDABA and Meetings Africa Financial Administration and PO Administration Processing of Cost Estimates and assistance in raising purchase orders for all travel Maintain consolidated reports of all hosting costs and documentation from country offices. MINIMUM REQUIREMENTS: A Tertiary Qualification: Diploma/ Bachelor’s Degree in Sales and Marketing/Travel and Tourism/Business management or equivalent. Minimum 2-5 years’ experience in sales and marketing or business development, including proven experience in a supportive role to executing strategic platforms and bidding projects. Knowledge and expertise within the MICE (Meetings, Incentives, Conferences and Events) industry of the business events industry and understanding the SA Tourism mandate will be an added advantage. Experience in government operations is required. COMPETENCIES: Knowledge and understanding of the principles of business, the application thereof, the opportunities within the business and the seizure of such opportunities Ability to implement and follow governance and compliance procedures Understand the principles and practices of marketing, sales and communications Superior interpersonal skills, persuasive and influential Excellent verbal and written communication skills with extensive command of the English language Ability to perform within a diverse and dynamic environment internally and externally Planning and organising skills Proficient in administration, financial and relationship management Ability to work and negotiate with people at various levels of seniority Highly presentable with excellent business acumen Visit us @ www.southafrica.net Please send your detailed CV to : ncb@southafrica.net Closing date : 15 November 2022 Important note: People with disabilities are encouraged to apply. Due to a large amount of correspondence we envisage receiving, only shortlisted candidates will be contacted. Should you have not heard from us Four weeks after the closing date, kindly consider your application unsuccessful. No late applications will be accepted.
HOSTED BUYER PROGRAMME OFFICER Temporary Role (Fixed Term) An exciting opportunity exists for a Hosted Buyer Programme Officer to join our South Africa National Convention Bureau (SANCB) business unit at our Head Office in Sandton. This position reports to the Trade Platforms Manager. If you possess the required skills, experience and are an energetic team player interested in joining a dynamic organisation committed to developing a better South Africa, we invite you to apply. KEY PERFORMANCE AREAS Project Support Provide project support to Exhibition and Strategic Events team in all sales activities and programs; Coordinate business events marketing and hosted buyer projects with an integrated approach; Manage Hosted Buyer Programme for each Trade Shows Manage Hosted Buyer Contracts with Hosted Delegates Manage the service contract and associated deliverables with the Online Diary & Matchmaking System service provider. Provide project status reports on hosted delegates. Coordinate NCB / Agency status meetings Coordinate status meetings with agencies, venues, City or Provincial Convention Bureaus as required to liaise regarding hosted buyer programmes for Meetings Africa and Africa’s Travel INDABA Hosted Buyer Pre and Post tours Assist with the coordination and development of pre and post tours for the International and Regional African hosted buyers for Africa’s Travel INDABA and Meetings Africa Oversee quality control of itineraries and activities Hosted Buyer Travel Arrangements Assist with the management of travel and accommodation arrangements of the hosted buyers within budget. International Trade Platforms Develop marketing tools and manage registration platforms for delegates to participate in the hosted buyer programmes for Africa’s Travel INDABA and Meetings Africa Financial Administration and PO Administration Processing of Cost Estimates and assistance in raising purchase orders for all travel Maintain consolidated reports of all hosting costs and documentation from country offices. MINIMUM REQUIREMENTS: A Tertiary Qualification: Diploma/ Bachelor’s Degree in Sales and Marketing/Travel and Tourism/Business management or equivalent. Minimum 2-5 years’ experience in sales and marketing or business development, including proven experience in a supportive role to executing strategic platforms and bidding projects. Knowledge and expertise within the MICE (Meetings, Incentives, Conferences and Events) industry of the business events industry and understanding the SA Tourism mandate will be an added advantage. Experience in government operations is required. COMPETENCIES: Knowledge and understanding of the principles of business, the application thereof, the opportunities within the business and the seizure of such opportunities Ability to implement and follow governance and compliance procedures Understand the principles and practices of marketing, sales and communications Superior interpersonal skills, persuasive and influential Excellent verbal and written communication skills with extensive command of the English language Ability to perform within a diverse and dynamic environment internally and externally Planning and organising skills Proficient in administration, financial and relationship management Ability to work and negotiate with people at various levels of seniority Highly presentable with excellent business acumen Visit us @ www.southafrica.net Please send your detailed CV to : ncb@southafrica.net Closing date : 15 November 2022 Important note: People with disabilities are encouraged to apply. Due to a large amount of correspondence we envisage receiving, only shortlisted candidates will be contacted. Should you have not heard from us Four weeks after the closing date, kindly consider your application unsuccessful. No late applications will be accepted.
BRAND INNOVATION MANAGER An exciting opportunity exists at our Head Office in Sandton, to join our Brand and Marketing business unit as Brand Innovation Manager reporting to the General Manager: Brand and Marketing. We invite applications from individuals who possess the required skills and experience. Purpose of the Role The role is responsible for leading and managing advertising content development and execution of the Global Media Plan and manage all agency workflow. Key Performance Areas: Agency Management Manage and lead all areas of work into and out of SAT business partners; Lead evaluation and feedback of agency performance; Optimise available resources to ensure correct balance of work across SAT business units; Create and enhance agency and partner relationships. Brand Content Development Lead and manage advertising content development and execution of the Global Media Plans; Ensure communication activities and content are consistent within SA Tourism brand positioning; Lead brand content together with agencies and strategic partnerships; Ensure brand consistency in all marketing campaigns; Utilise consumer markets insights to monitor market trends and identify potential areas in which to invest brand campaigns; Brainstorm new ideas for any brand enhancements including shape, size, colours, fonts, and imagery; Ensure brand designs and messages meet the SA Tourism brand and CI guidelines; Monitor consumer reactions to brand campaigns through focus groups or market research and insights; Provide design and direction for collateral, online, product packaging, and other visual communications media for the brand; Management of SAT digital asset agency and digital asset library. Stakeholder Engagement and Communication Engage with the GM of Brand & Marketing and other business unit heads to provide an advisory Brand Development role to the business; Communicate and engages employees on strategic directions and decisions taken by the business. Business Unit Resource Management Develop, manage, and monitor the execution of brand management operational plan against set targets and KPIs; Conduct budgetary planning for the brand management campaigns and account for spend on key brand management activities and initiatives; Ensure sufficient capacity and information is provided to staff within the business unit to achieve set performance objectives; Manage the performance of employees in accordance with organisational policy; Motivate team members and create a culture of high performance; Manage employee related matters within the brand team. People Management Manage business unit performance against set target, KPIS and metrics; Define, cascade, and monitor people performance objectives; Evaluate business unit performance against targets. Qualifications and Experience A bachelor’s degree/Diploma in Marketing, Communications, Advertising, or any related field, preferably with a post graduate qualification; Experience in marketing management; Experience in strategy development; 8 years’ collective working experience; 3 years’ experience at a senior management level. Professional Certification and Membership Relevant Professional registration will be an added advantage. Knowledge and understanding of: Tourism industry and Marketing and Advertising principles and standards; Government priorities and imperatives; The PFMA and regulations, and other relevant legislation; Performance monitoring, evaluation and reporting frameworks, systems and processes; Relevant legislation and regulatory requirements namely PFMA, Treasury Regulations and Frameworks on performance information and strategic plans; Communications and information management legislative requirements; All Public Service systems. Visit us @ www.southafrica.net Please send your detailed CV to : brandmarketing@southafrica.net Closing date : 4 November 2022 South African Tourism is an equal opportunity employer. Applications from persons living with disabilities are welcome. No late applications will be accepted. Should you not hear from us within two (2) weeks after closing date, kindly consider your application unsuccessful. GENERAL MANAGER – BRAND & MARKETING An exciting opportunity exists at our Head Office in Sandton, to join our Brand and Marketing business unit as GM: Brand & Marketing reporting to the Chief Marketing Officer. We invite applications from individuals who possess the required skills and experience. Purpose of the Role The role is responsible for the development of the SA Tourism brand and marketing strategy that will build the brand’s reputation, increase market share and drive growth through building awareness and positivity. Key Performance Areas: Global Strategy Development Develop the global brand strategy in conjunction with the CMO and develop appropriate marketing strategies and plans; Lead the creation and execution of marketing strategy (target audience, brand proposition/positioning, creative platform, brand communication, innovation and through the line marketing); Determine the levers of the marketing mix that will be used to create, reinforce and trigger the SA Tourism brand awareness and meaning across the various markets across the entire world; Translate SA Tourism brand and marketing strategies into brand plans, brand positioning and go-to-market strategies; Monitor competitor activities and develop new and innovative brand growth strategies; Ensure the SA Tourism brand is competitive and builds on the strategy by fully understanding and appropriately dealing with the competitive context and approach to the market. Brand Management Monitor performance of the brand and provide rapid course correction as new information comes to light; Oversee SA Tourism marketing and advertising activities to ensure consistency with the SA Tourism brand strategy; Develop and sustain strong working relationships with all internal and external stakeholders; Develop high quality and effective marketing materials that align appropriately with the overall SA Tourism brand strategy; Manage external agencies tightly, efficiently, and effectively and ensure marketing budgets are met; Seek out new marketing opportunities that fit with the SA Tourism brand and maximise all opportunities for growth; Align the SA Tourism brand around SA Tourism’s direction, choices and tactics; Manage and oversee brand content development. Brand, and Marketing Performance Manage SA Tourism brand equity; Ensure efficient project management of all brand related projects; Liaise with agencies on all brand development related requirements; Champion the SA Tourism brand and its meaning; Measure and report performance of all brand and marketing campaigns, and assess against goals (ROI and KPIs); Monitor market trends and review consumer markets to identify opportunities and key issues; Monitor reactions to brand campaigns. Manage the resources of the Business Unit Monitor and evaluate the development and execution of the operational plan for the business unit including budget, performance targets, KPIs/measurement metrics and reporting; Conduct budgetary planning for the business unit and account for allocated budget; Ensure sufficient capacity exists within the business unit to achieve targets, projects and initiatives; Provide employees with the necessary information and resources to deliver on their objectives and meet the targets for the business unit; Motivate team members and create a culture of high performance; Manage employee related matters within the business unit. Stakeholder Engagement and Communication Engage with business unit heads to provide a brand advisory role in the strategic planning processes; Establish and maintain relationships with key stakeholders to promote the South African brand through collaboration and partnerships with business heads, trade and broader industry/sector players, and the world; Communicate and engage employees on strategic directions and decisions taken for by the business. People Management Manage business unit performance against set target, KPIS and metrics; Define, cascade and monitor people performance objectives; Evaluate business unit performance against targets. Qualifications and Experience A bachelor’s degree/Diploma in Marketing, Communications, Advertising, or any related field, preferably with a post graduate qualification; Experience in brand management; Experience in strategy development; 10 years’ collective working experience; 5 years’ experience at a senior management level; Extensive experience of managing teams and stakeholders. Professional Certification and Membership Relevant Professional registration will be an added advantage. Knowledge and understanding of: Tourism industry and Marketing and Advertising principles and standards; Government priorities and imperatives; The PFMA and regulations, and other relevant legislation; Performance monitoring, evaluation and reporting frameworks, systems and processes; Relevant legislation and regulatory requirements namely PFMA, Treasury Regulations and Frameworks on performance information and strategic plans; Communications and information management legislative requirements; All Public Service systems. Visit us @ www.southafrica.net Please send your detailed CV to : brandmarketing@southafrica.net Closing date : 4 November 2022 South African Tourism is an equal opportunity employer. Applications from persons living with disabilities are welcome. No late applications will be accepted. Should you not hear from us within two (2) weeks after closing date, kindly consider your application unsuccessful.
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