PROUDLY SOUTH AFRICAN
SENIOR PUBLIC RELATIONS PRACTITIONER – (Ref NO – SPRP 2023) The Proudly South African Campaign invites applications from suitably qualified candidates for the position of a Senior Public Relations Practitioner on a fixed term contract for 3 years. The incumbent will report to the Public Relations Manager. REMUNERATION PACKAGE: R45 000.00 per month plus benefits. MINUMUM REQUIREMENTS: • B. Degree in Public Relations or Journalism/Communication. • Minimum 5 years of Communication/Public Relations experience. • Registration with the relevant PR affiliation bodies. • Code 8 – Drivers Licence. • Willing to work on weekends & long irregular hours. • Media/Journalism experience will be advantageous. • Experience in supervising a PR Team will be advantageous. SKILLS: • Good networking, relationship building and maintaining PR black book, i.e. Radio producers, presenters, editors, journalists etc. • Strong customer focus and dedicated to meeting the expectations. • Action oriented, results driven and passion for challenging tasks. • Personal integrity by being trustworthy honest and conscientious. • Passionate for South Africa and job creation. • A team player and willing to go an extra mile. KEY ROLES AND RESPONSIBILITIES: • Provide comprehensive support to the PR Manager on organisational campaigns, internal and external PR activities. • Assist with the gathering and collation of relevant stories/information for use in all internal and external publications and press releases including the Proudly South African Members’ Newsletter, press releases, website, and social media posts. • Assist with the setting up of press conferences where relevant. • Ensuring that all media stakeholders are properly managed and ensuring adherence to protocols set out by Proudly South African for critical stakeholder groups. • Responsible for comprehensive reports on media trends per industry sector, to identify best media platforms for maximum Public Relation/visibility output. • Responsible for collating news clip stats/reports • Evaluate and manage sponsorship proposals as required. • Assist with compiling of content for promotional printed materials including brochures and flyers to promote the good image of the organisation. • Ensure consistent and frequent release of media and press communication to promote both the positive image and visibility of the organization and frequent communication on all Proudly SA events/activities on the Proudly SA website and social medial platforms. • Responsible for clear growth of Proudly SA social media following and presence every quarter of the fiscal year. • Provide assistance in the compilation of monthly media reports. • Develop, grow and maintain relationships with key members of the media through using various approaches, including the Producers Plan. MEDIA RELATIONS • Ensure that that journalist relationship-building initiatives are driven within the team. • Display an excellent knowledge of the South African media landscape (and an interest in the broader African media landscape). • Maintain solid media relationships and oversee the effective running of the team’s entire media relations process. • Write and pitch (or oversee PR Digital Content Officer’s writing and pitching of) excellent quality, relevant story angles to targeted media, displaying creativity and an understanding of newsworthiness. • Establish and maintain good media relationships that the Campaign leverage on for publicity purposes. DIGITAL • Formulate strategies and plans to improve the aesthetics of the Proudly SA social media platforms; • Manages the PR Digital Officer’s work output; contributes to the content plans by sharing input and approving content prior to PR Manager’s final approval. • Responsible for ensuring the PR Digital Content Officer fulfils her content duties. • Responsible for community management together with the PR Digital Content Officer. • Newsletter: In charge of creating a newsletter that appeals visually and carries thought-provoking content to further illustrate the Proudly SA brand/campaign. EVENTS • Media networking events are attended with the PR Manager whenever required. • Attend and cover the marketing department events – align all events with APP requirement of 48 media engagements a year. • Attend and cover CEO and other internal stakeholders events as and when required. • Strategically formulate media partnerships that respond to the direction of the campaign as influenced by the respective masterplans. • Execute assigned media partnerships to ensure that the campaign is reaching the right target market and an education drive is implemented at all times. REPORTING • Responsibility for managing PR Digital Content Officer on weekly, monthly and quarterly reporting for both traditional and social. • Ensure PR Manager approves reports. • Track media coverage and collate regular internal reports in a timely manner in accordance with the targets. • Assists media monitoring and draws up monthly and quarterly reports relating to media coverage, publicity, AVEs and PR/Editorial values. APP REQUIREMENTS: • Ensure all APP requirements are implemented in accordance with the scope and deadlines. Interested applicants that meet the minimum requirements should forward a detailed CV indicating the position and reference number in their subject line. CVs may be sent via email to cvs@proudlysa.co.za. CLOSING DATE: 1 September 2023. If you have not been contacted 2 weeks after the closing date of this advertisement, please consider your application as unsuccessful. Correspondence will only be limited to short-listed candidates. Proudly SA reserves the rights not to fill this position.
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